Championing commitment
to Australia’s cultural future


A New Approach is an independent think tank championing effective investment and return in Australian arts and culture.

Culture and creativity are a valued part of daily life for most Australians. We want to ensure that this opportunity keeps being available to all of us. Our vision is for an Australia that celebrates, benefits from, and invests in arts, culture and creativity.

A contemporary and diverse creative and cultural life is essential for Australia to thrive in the 21st century, but without an independent voice leading a broad, robust and accessible conversation about the benefits of investing in a rich creative and cultural life, Australia risks being left behind. A New Approach (ANA) has been created to address this need.

ANA’s ambition is to strengthen bipartisan, business and wider community support for arts and culture through a truly independent and non-partisan approach. To do this we are focused on fostering a more robust discussion about cultural policy, one which is based on good data and informed by shared understandings.

To ensure the continuing relevance of investment in arts and culture—and to meet future expectations—we need to better understand:

  • The diverse benefits to the nation of arts and cultural activity.
  • Why and how public funding and private investment decisions are made.
  • Current and potential new approaches to public and private investment in cultural activity, assets and programs.
  • The consequences and costs of under-investment in arts and culture.

We have commenced the program of research that underpins our efforts in informing public policy, engaging people in a wider conversation about the role culture play in our lives and ensuring new and existing opportunities to strengthen our cultural life are seized.

About us

ANA was established in 2018 and is supported by a $1.65M commitment by The Myer Foundation, the Tim Fairfax Family Foundation and the Keir Foundation. We are based at the Australian Academy of the Humanities in Canberra. Arts and cultural sector leader and strategist, Kate Fielding, is the Program Director.

ANA was created to address a shortfall in up-to-date, independent and accurate data and research which paints a clear picture of the trends—past and present—for investment in Australia’s arts and culture, and which can lead a national conversation on the future needs for the sector.

We are:

  • An independent, apolitical think tank, uncaptured by any single set of interests. We are not a representative body nor member-based advocacy group.
  • Consultative, ensuring our work is current and well-informed through engagement with peak bodies, government agencies and sector representatives.
  • Wholly privately funded by three philanthropic organisations who have committed to funding for three years, ending 2020.
  • Not a grant-making body.

More information

You can find out more about ANA by reading our Frequently Asked Questions. You can keep up to date by subscribing to our e-newsletter. ANA can be contacted directly via NewApproach@humanities.org.au